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It’s quite true about the saying – There’s no second chance at making a good first impression. Advertisement, regardless online or offline, if they don’t catch your attention within seconds they are considered failed. Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice.

Above this is a Google Street View advertisement. Google designed transparent glass to look through to become a view and place in bus-stop shelter. This is a very effective advertising way, very creative and clear information.

This is a condom advertisement. The words "don't be stupid" is like a connotation. The advertisement show the naked guy is on battlefield, mean protect yourself. Is a quite interesting advertisement with some hidden meaning.

This is a Tyskie Beer advertisement. They place the image of their beer on the door and make door handle as a beer glass handle. This is a very effective and efficient advertising way because most of people will look at it whenever they open the door or pass by.

The good advertisement is important. A creative and good advertisement give an good impression and attention to audiences. Therefore, advertisement is a promotion way to increase the selling.